Posts by James Rosseau
Launch of the Allstate Affinity Solutions and IHG Partnership
Launch of our 2nd rewards based partnership. As I’ve shared with some, since joining Allstate in the Fall of 2011, we’ve had quite a journey. Starting a new business unit, learning the industry and driving to create innovative ways to break through in the industry are all challenging tasks….trying to do that all at the…
Read MoreWhy do Corelink Radio?
It could just be me…but I find that every now and then, even with things I have a great deal of passion for, when I am up to my neck in the aggregate, I can begin to ask myself the question “why am I doing this?” It’s not as if the original reason of purpose changed, but situations…
Read MoreHoly Culture Drop CD 2013
I am really looking forward to the Drop CD this year as we’re working to make some changes from the first edition. Most notably, in this edition, we’re working to make it more local with a concentrated push in 5 markets. If you have even the slightest interest in us trying to change the behavior…
Read MoreELC Winter Meeting
This was an outstanding week, capped off by the ELC Winter Meeting (recap here if you’re interested) . For those not familiar with the ELC, it is The Executive Leadership Council, which is a national organization comprised of current and former African-American CEOs and senior executives at Fortune 500 and equivalent companies. For more than…
Read MoreLaunch of the Allstate Affinity Solutions and United Partnership
When I started at Allstate in the Fall of 2011, we developed a vision to launch something unique in the insurance category. It has been an uphill march for the past 12 + months, with a number of talented resources across our company, banding together, to create a differentiator in the marketplace. Innovation costs….time, resources,…
Read MoreLora Mills – Heart Transplant
There are 9 days left to raise these funds and I personally feel a burden to help make this happen. I am actively deploying all of Holy Culture’s and Corelink Radio’s assets to get the message out. We can do this!!!! Here is the background….. Lora Mills, the wife of Mike Mills (a co-laborer in…
Read MoreAn inside perspective
A few weeks ago I had the opportunity to visit the NFL Players Assocation’s (NFLPA) Collegiate Bowl in Los Angeles. Now you have to understand, I have been a football advocate since I was a child…as a player, a fan and the father of an athlete. Further, I have been a 30 year plus fan…
Read MoreLaunching our first partner “Bass Pro Shops” at Allstate Insurance
As some of your know, I left JPMorgan Chase after 11 years there in the fall of 2011 to join Allstate as the head of the Affinity Solutions business. As with any new job, a lot of new things all at once – – new city, new place to live, new co-workers, etc. Even more…
Read MoreDownload Chapter 1 Here
Thanks so much for your support! We hope you enjoy and that it helps you on your journey. Download Here: Chapter 1 Download Please share it with a friend! James
Read MoreRed Cross of Delmarva – 2011 Highlights
I had the opportunity to work on the Board of the Red Cross of Delmarva for a few years. This was a tremendously rewarding experience as the Red Cross helps some many people, not only reactively in their time of need, but also in helping them prepare for disaster through training, home preparation, etc. I…
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